Most B2B marketers are stuck in channel silos. I design integrated campaigns that move buyers from awareness to closed deal, connecting content, paid social, email, and events into programs that actually drive pipeline.

I've spend 12+ years in demand generation proving that great campaigns aren't built in isolation. I've driven 22× ROAS on LinkedIn, influenced $9M in pipeline, and built programs for companies like Suzy, BetterUp, Marigold, and buzzback.

See How I Work

Hi, I'm Elizabeth.

What I Do

I design and launch integrated campaigns from concept to close connecting every channel, touchpoint, and funnel stage into a cohesive program. From messaging strategy to multi-channel execution to sales enablement, I build campaigns that work as a system, not a collection of tactics.

Campaign Architecture

LinkedIn as Your Pipeline Engine

I turn LinkedIn into a predictable revenue driver through ABM strategy, audience targeting, creative testing, and budget optimization. My campaigns have delivered 22× ROAS because I don't just run ads, I build complete programs with nurture, content, and sales alignment baked in.

Full-Funnel Demand Generation

I own the entire buyer journey from awareness to closed deal. That means building top-of-funnel content that attracts, middle-of-funnel nurture that qualifies, bottom-of-funnel programs that convert, and post-sale campaigns that expand. I measure what sales cares about: pipeline and revenue.

Sales-Marketing Alignment

I partner directly with sales leadership to build programs that actually convert not just generate vanity metrics. Early in my career, I learned to be solution-oriented and speak the language of revenue. I create enablement materials, lead scoring frameworks, and closed-loop reporting that sales teams actually use.

See All Services

Who I Work With

I partner with marketing teams, founders, and brands who need someone to build programs.

Marketing Teams

You're building or scaling and need someone to design campaigns, own execution, and get programs unstuck. I embed with your team to launch new channels, optimize what's working, and connect the dots across tactics.

assorted-color clothes lot beside white wall

people sitting on chair in front of computer

person sitting in a chair in front of a man

3 women sitting on chair in front of table with laptop computers

Consumer Brands

SaaS Companies

Founders & Executives

You're marketing to retail, CPG, F&B, or media audiences and need someone who brings B2C storytelling with B2B discipline. I launch campaigns, optimize paid channels, and build programs that connect brand to sales.

You need someone who understands long sales cycles, complex buying committees, and how to connect marketing to pipeline. I build demand gen programs, ABM strategies, and campaigns that drive demos and closed deals not just MQLs.

You're the face of the brand but don't have bandwidth for execution. I develop founder-led content strategies, thought leadership programs, and the systems to make them sustainable—while partnering with you on the big-picture strategy.